Where’s the job?

Overview

• Designing digital marketing assets—such as social media posts, banners, email headers and digital ads—to effectively communicate brand messages.

• Skill level: 3 / 5 (a good grasp of design principles, creativity and an understanding of digital trends is advised).

• Typical duration: From a few hours for simple social media posts to several days for multi-format campaign suites.

Safety First

• Adhere strictly to brand guidelines to maintain a consistent identity.

• Ensure that content complies with data protection and accessibility standards.

• Verify copyright permissions and use of images and fonts.

• Seek legal or compliance advice if unsure about advertising claims.

Tools & Materials

Step-by-Step

1. Define campaign objectives, target audience and key messages.

2. Gather brand guidelines, asset specifications and required formats.

3. Create moodboards and layout drafts for visual inspiration.

4. Design draft assets across all required digital formats.

5. Perform quality checks and gather internal or client feedback.

6. Refine designs, finalise assets and prepare files for deployment.

7. Schedule release and monitor performance across channels.

Completion Checks

• Assets reflect the brand tone and are optimised for digital platforms.

• Files meet specifications (resolution, format, colour profile) for each channel.

• All text, images and calls-to-action are clearly visible and engaging.

• Final assets have been approved by all relevant stakeholders.

When to Call a Pro Instead

If the project scope requires advanced creative direction or integration across multi-channel campaigns, consider hiring a professional digital marketing team or specialised creative agency to ensure a polished and impactful execution.